Does your real estate business have a Facebook presence? If not, then you are seriously underestimating Facebook's potential for gaining new customers. If you already have a Facebook presence, it won't matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer up discounts and free real estate consultation in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Reply to any comments left on your wall. You need to monitor your wall, and any direct messages you receive. Reply to everyone that you can, and make sure that you're replying to complaints first.
Be certain that your online content is linked from the Facebook page of your business. If you're a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
You may wish to create a Facebook group rather than a Facebook page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don't hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
If you want to only target current customers, use "custom audiences". This will lower your marketing costs and increase the company profits in the long run.
Post on other people's Facebook pages. Posting on another page gets attention. You need to make sure it is good attention. You always want to keep your posting professional and a reflection of your business. Do not engage in spamming of any sort.
Obviously, you are seeking to obtain more sales by marketing on Facebook. This is why it's a good idea to set a goal for how much you'd like to sell by the time the month's over. Getting people to become a fan is a good thing, but ultimately, you want sales. You should think about changing your strategy if you do not see an increase in your business.
If you're using Facebook when trying to market a business, it can be tough to get started. One way to begin is by placing the Facebook button on your real estate website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. It is easy to update anyone who "likes" you on Facebook on anything happening with your business.
If you haven't put your business on Facebook, hopefully you're inspired to do so now. You should have everything you need to get started, so there's no more excuses for not getting on Facebook. There are many improvements and tweaks that you can make to your page. The techniques you have just read can help revolutionize your business.